Top Delivered Meal Kits and Specialty Foods Apps in UK Q1 2023 on iOS

In Q1 2023, the top delivered meal kits and specialty foods apps in the United Kingdom on the iOS platform exhibited diverse performance trends. Data from Sensor Tower highlights the weekly downloads and active user metrics for the top 5 apps in this category.

HelloFresh: Meal Kit Delivery consistently led the market in terms of weekly downloads. Starting with 7.9K downloads in the last week of December 2022, the app saw a peak of approximately 18.5K downloads in the first week of January 2023. Throughout the quarter, the downloads gradually declined, ending with around 10.7K in the final week of March. The app maintained a strong weekly active user base, beginning with 96K and peaking at approximately 110K in the first week of January, before experiencing a slight decrease to about 94K by the end of March.

Gousto also showed notable activity. Weekly downloads started at around 5.3K in late December and saw an increase to about 10.5K in early January. The downloads then trended downward, concluding the quarter at approximately 5.5K. The app’s weekly active users began at 41K and increased moderately, peaking at nearly 49K in early March before settling at around 44K by the end of the quarter.

Vivino: Buy the Right Wine had a more moderate performance. Downloads started at 6.1K in the last week of December and showed a declining trend, ending Q1 with about 2.1K downloads. The active user count followed a similar pattern, beginning at 21.7K and decreasing to around 11.9K by the end of March.

Green Chef: Healthy Recipes experienced a modest range of downloads, starting at 745 in late December and reaching a peak of 1.6K in early January. The app’s active users started at 4K, peaked at around 5.5K in early January, and ended the quarter with approximately 4.4K active users.

Mindful Chef had the lowest download figures among the top 5, beginning with 890 downloads in late December and decreasing to about 357 by the end of March. Active user data for Mindful Chef was not provided.

For more detailed insights and additional data, visit Sensor Tower.